mattersolutions.com.au
Matter Solutions
Growth Strategy 2026

QLD Window
Coverings

Google Ads restructure, SEO foundation, and a clear path to 20 leads per week.

Prepared by
Ben Maden & Victoria Laurenzi
For
Matt Willmot & Bella
Date
June 2026
Ref
QWDC/PPC-SEO/260623/BM
Where We Start

Strong business. Strong margins.
The marketing just needs to catch up.

The core issue is straightforward: the page your ads are sending people to is working against you, not for you.

🎯
Generic page, specific searches
Someone searching "honeycomb blinds Brisbane" lands on a page that says nothing specific about honeycomb blinds. Irrelevant landing pages don't convert, no matter how good the ad is.
⚠️
The page has wrong information
False claims about the business relationship, incorrect lead times (2 to 4 weeks for shutters), and no link back to your actual website. It misrepresents the brand.
🔒
You don't own or control it
The current sub-site was launched without your approval. You can't update it, and it doesn't reflect what QLD Window Coverings actually is.
The signal we build from
"Blackout curtains" delivered 2 conversions for less spend than the terms that produced nothing. The demand is there. We just need to meet it properly.
The Opportunity

The unit economics are excellent.
You just need more volume.

1
Lead per week currently
20
Leads per week. Your target.
Why 20 leads?
Bella can do at least 4 consultations per day. At 20 leads per week with a healthy close rate, she's full-time on the road and you're generating circa $200,000 per month in revenue. The business is ready to scale. The marketing needs to match it.
Blinds
Blinds
Curtains
Curtains
Shutters
Shutters
Outdoor
Outdoor
Our Method

Find the CORE.
Scale what works. Cut what doesn't.

4% of your ads, keywords, and spend drives 64% of results. Most agencies optimise the 96%. We find the 4%.

4%
The CORE
The small cluster of keywords, ads, and pages that drive real results. We find it fast and protect it. For you, "blackout curtains" is the first signal.
64%
Of your results
Come from that 4%. We stop diluting it with budget that belongs elsewhere, then explore new CORE candidates systematically.
🔍
Find CORE
→
📈
Maximise
→
🧪
Explore
→
🔄
Repeat
Month 1

Here's what we do first.

1
Get accurate measurement in place
Nothing changes until we can see what's actually converting. Tracking goes in on day one.
2
Take down the current landing page
It has the wrong information on it and doesn't link to your site. Matt kills it. We move on.
3
Match every campaign to the right product page
Someone searching "honeycomb blinds Brisbane" lands on your honeycomb blinds page. We write the copy, you approve it, we upload it.
4
Focus the geography
Core zone: Yatala to Caboolture. Gold Coast and Sunshine Coast are fine for the right job. Ipswich is out.
5
Stop paying for searches that won't convert
A negative keyword pass to cut the budget going to people who are browsing, not buying.
Landing Page Strategy

Product pages beat generic
landing pages. Every time.

Out: Generic AI landing page
  • Wrong info (false relationship claim)
  • Wrong lead times: 2 to 4 weeks for shutters
  • No link back to qldwindowcoverings.com.au
  • Same page for every search query
  • Launched without your approval
Shutters
Shutters
Curtains
Curtains
In: Your Shopify product pages
  • One product category = one targeted page
  • Prominent click-to-call and contact form
  • Bold, skimmable content
  • Mobile-first layout
  • You own and control it
How it works
We write the copy, you approve it, we upload it to Shopify. We then configure the ad group to match. You don't need to touch a thing.
Channel Roadmap

One channel done properly,
then the next.

1
Google Ads
Months 1 to 2
Restructure, tracking fix, product page briefs, CORE optimisation
2
SEO + Link Building
Month 3+
Content strategy, product page optimisation, quality link acquisition
3
Meta Ads
Month 4+
Retargeting and brand awareness once search is performing
Install
Blinds
Investment

Two ways to work together.

Option A:Ongoing
Google Ads Management
The foundation. Get the ads right, the tracking right, and the pages right.
$3,500
active / month + GST
then
$1,200
passive / month + GST
  • Campaign restructure and builds
  • Conversion tracking setup
  • Page copy: we write, you approve, we upload
  • Search term and negative keyword management
  • Geographic targeting
  • Monthly reporting
No setup fee. Active for months 1–3, then passive. Step back up any time.
Option B:Add-On
SEO + Link Building
Add this on top of Option A whenever you're ready. Start straight away or once the ads are performing.
+$2,500
per month + GST  |  on top of Option A
  • Everything in Option A, plus:
  • SEO content strategy and page optimisation
  • Quality link building campaign
  • Competitor research
  • Monthly strategy call
Combined total: $6,000/month active + GST. Option B runs in 3-month quarterly sprints. Add it when you're ready.
Ad spend is paid directly to Google and is not included in either management fee.
Next Steps

Ready when you are.

1
Sign the order form
Choose Option A or B, sign, and send it back. That's the green light.
2
Take down the current landing page
Matt removes the sub-site from the current agency. We stop sending people to the wrong place.
3
We get to work
Tracking, page copy, campaign restructure. We'll keep you posted at every step.
View & Print Order Form →
Questions? Get in touch.
Ben Maden
ben@mattersolutions.com.au
07 3117 2300
Victoria Laurenzi
victoria@mattersolutions.com
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